Toyota’s new advertising campaign for the updated RAV4 shows their shift toward targeting a growing market, the younger consumer. For those of you in the 40 or over category, the actress in the new “Wishes Granted” campaign, Kaley Cuoco, may not seem very familiar to you. For those under 40, you know her as the character “Penny” on the extremely popular network comedy The Big Bang Theory. The show is now in its sixth season and is consistently the most watched comedy on network television weekly. The new Toyota commercials feature Cuoco as a purple-clad “Genie” with her four-legged sidekick Chester granting wishes to a family with a new RAV4. Toyota understands that there are more younger consumers buying new vehicles and their new commercials are created with them in mind.
For those that are watchers of The Big Bang Theory, you know that 27-year-old Cuoco plays the farm girl who came to California to be an actress. The hometown girl image she portrays makes her one of the most popular characters on the show. Over 13 million people tune in to watch The Big Bang Theory each week, and the majority of viewers are in the 18 to 30 year old age group. Toyota could not have picked a better person to appeal to their intended audience. While the commercials are fun and entertaining for every age group, those who follow Cuoco on television see the value in her promoting the RAV4.
The “Wishes Granted” campaign is also representative of Toyota’s commitment to listening to its vehicle owners and building and designing vehicles that they want. The wish that is granted in the RAV4 commercial is the repositioning of the spare tire, which was formerly mounted on the rear cargo door. Toyota successfully moved the spare tire to a storage area under the rear floor, which allows more room to open the rear door without sacrificing rear cabin cargo space. While this only represents one change on one vehicle, Toyota realized that it was the number one change that owners would make to the RAV4. Listening to customers is a huge part of being successful, and Toyota is raising the bar when it comes to customer satisfaction.
The “Wishes Granted” campaign for the RAV4 is not the only advertising being aimed at younger buyers, the Avalon is also being marketed to a younger age group as well. While the Avalon has been redesigned to appeal to more consumers in their 40s and 50s, it is still a younger age group than the Avalon previously attracted. If you want to check out the RAV4 for yourself, or any other one of the great new Toyota vehicles available, you can visit Permian Toyota online at www.PermianToyota.com and browse our complete inventory of both new and pre-owned vehicles. If you are in the market for a new vehicle, no matter what age group you are in, let Permian Toyota grant your wish!